Seiya - Media - Merchandise

Merchandise

Saint Seiya began to be known in the West as Knights of the Zodiac after it became successful in France at the end of the 1980s, where it was given the name of Les Chevaliers du Zodiaque. This was also the very first release of the series outside Asia, in 1988.

The series was also broadcast starting from 1989 in Italy, under the title of "I Cavalieri dello Zodiaco" (following the French renaming). This edition is known to differ substantially from other foreign editions of Saint Seiya, not only because many names of characters, places, and fighting techniques were changed, but also because the whole tone of the dialogues was modified to become more aulic and ceremonious, with occasional quotations from various pieces of poetry and classical literature; the main characters were also given adult voices in the dubbing, instead of teenage voices.

The series was also released in Spanish-speaking countries, under the title of "Los Caballeros del Zodiaco" (again, following the French renaming), enjoying great success in both Spain and Latin America. In 2003, the three acts of the original anime (Sanctuary, Asgard and Poseidon arcs) were aired again on Cartoon Network's Toonami programming block. Starting in 2006, the Hades arc was also aired, with new dubbing.

In the mid-1980s a line of Saint Seiya action figures, called Saint Cloth Series, were produced by Bandai, featuring most of the series characters. The toy line was a huge success inside of Japan, but also in other countries such as Hong-Kong, Taiwan, France, Belgium, Switzerland, Spain, Portugal, Brazil, Chile, Paraguay and Mexico. The figures have now acquired collector status and the Japanese originals are highly sought after. Some, like Odin's God Robe or Kraken Isaac, have a very high value.

Starting in 2002, for their popular gashapon high-quality PVC figurines line, Bandai released several Saint Seiya themed sets, each one containing an average of 5 figurines. Seven sets were released, the sixth of which was a Special release that included the 12 Gold Saints. The seventh set was released in 2004 to commemorate the release of the Tenkai Hen Josō Overture movie, raising the number of figurines released to date to 34.

In 2003, Bandai created a new line of figures called Saint Seiya Cloth Myth (聖闘士聖衣神話, Seinto Seiya Kurosu Maisu?). Originally, only the five main Bronze Saints wearing their Cloths from the Poseidon Arc would be released, in commemoration of the Hades arc of the manga being animated, but were so well received that they decided to continue the line and it continues to sell very well internationally. As of July 2010, there are over 100 figures available, and Bandai continues to release new figures regularly. The line seems to be nowhere near its end.

In 2006, Bandai created a separate gashapon line named Saint Seiya - Cloth-up Saint (聖闘士星矢 クロスアップセイント, Seinto Seiya Kurosu-appu Seinto?). It differed from the original gashapon line in that the figurines were poseable and their armor could be removed. Five sets, each containing five figurines, were released.

In 2008, Bandai released a line of PVC figurines Saint Seiya - Saint Statue (聖闘士星矢 聖闘士彫像, Seinto Seiya - Seinto Agaruma?). Each set includes an average of five figures, and four sets have been released to date.

More recently, the Japanese hobby figurine and collectible manufacturer Megahouse released in 2007 a line of very high-quality, non-poseable resin figures named Saint Seiya Excellent Model, which are part of the line Excellent Model, composed of various well-known characters from manga and anime. Three figures have been released so far, Pegasus Seiya, Dragon Shiryū and Athena.

Starting in 2008, the Japanese collectible manufacturer Medicos Entertainment, is releasing the Saint Seiya - Cloth Collection (聖闘士星矢 聖衣コレクシオン, Seinto Seiya Kurosu Korekushion?), a line that consists in various resin figurines of the Cloths worn by the Saints. Three volumes have been released so far, each one containing 6 figures.

Continuing with its Saint Seiya themed lines, Medicos Entertainment also released a line of non-poseable resin figures named Saint Seiya - Zodiac Temples Chapter (聖闘士星矢 黄金十二宮編, Seinto Seiya Ōgon Jūnikyū Hen?), composed of various figures of Saint Seiya characters. Nine figures have been released so far. Medicos also released a very high-quality resin figure of Aiolos and Seiya, wearing the Sagittarius Gold Cloth, as part of their Art Collection line. All three sub-lines form part of their Chōzō (Super Figures) line.

Recently, Megahouse has announced the release of two sets of chibi PVC figures portraying the Gold Saints, titled Saint Seiya - The arc of the Zodiac Temples (聖闘士星矢 十二宮編, Seinto Seiya - Jūnikyū Hen?). Both sets include seven figures, set 1 is slated for release in July 2012 and set 2 is slated for release in September 2012.

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