SAP CRM - Overview


SAP's CRM solution includes several modules that support key functional areas including:

  • SAP CRM Sales
  • SAP CRM Marketing
  • SAP CRM Service
  • SAP CRM Analytics
  • SAP CRM Interaction Center
  • SAP CRM Web Channel (which includes E-Commerce, E-Marketing and E-Service)
  • SAP CRM Partner Channel Management
  • SAP CRM WebClient UI
  • SAP CRM Investigative Case Management (ICM)
  • SAP CRM Social Service
  • SAP CRM Loyalty Management (LM)
  • SAP CRM Real Time Offer Management (RTOM)
  • SAP CRM Mobile Solutions
  • SAP CRM Trade Promotion Management (TPM)

Read more about this topic:  SAP CRM

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