Product Differentiation

In economics and marketing, product differentiation (also known simply as "differentiation") is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own product offerings. The concept was proposed by Edward Chamberlin in his 1933 Theory of Monopolistic Competition.

Read more about Product Differentiation:  Rationale, Ethical Concerns

Other articles related to "product differentiation, product, differentiation, products":

Porter Generic Strategies
... that he felt were most important product differentiation and product cost (efficiency) ... He originally ranked each of the three dimensions (level of differentiation, relative product cost, and scope of target market) as either low, medium, or high, and juxtaposed them in a three ... They are cost leadership, differentiation, and market segmentation (or focus) ...
Differentiation (economics) - Rationale
... Differentiation can be a source of competitive advantage ... Although research in a niche market may result in changing a product in order to improve differentiation, the changes themselves are not differentiation ... Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences ...
NXTbook Media - Product Differentiation
... Nxtbook Media's product differs from similar offerings by using a browser-based delivery mechanism and by offering users permalinks ...
Product Differentiation - Ethical Concerns
... Some product differentiation approaches raise ethical concerns ... on customers' ignorance, rebranding existing products to sell them as new or introducing anti-features that create artificial limitations to otherwise fully functional goods ...

Famous quotes containing the word product:

    The history is always the same the product is always different and the history interests more than the product. More, that is, more. Yes. But if the product was not different the history which is the same would not be more interesting.
    Gertrude Stein (1874–1946)