Positive Deviant - The Application of Positive Deviance - Private Sector

Private Sector

Proponents of PD within management science argue that in any population, even in such seemingly mundane groups as service personnel in a fast food environment, the positive deviants have attitudes, cognitive processes and behavioral patterns that lead to significantly improved performance in key metrics such as speed-of-service and profitability. Studies claim that widespread adoption of the Positive Deviant approaches consistently leads to significant performance improvement.

PD had been significantly extended to the private sector, by William Seidman and Michael McCauley. Their extensions include methodologies and technologies for:

  • Quickly identifying the Positive Deviants
  • Efficiently gathering and organizing the Positive Deviant knowledge
  • Motivating a willingness in others to adopt the Positive Deviant approaches
  • Sustaining the change by others by integrating it into their pre-existing emotional and cognitive functions
  • Scaling the positive deviant knowledge to large numbers of people simultaneously

Positive deviance was further extended to groups or organizations by Gary Hamel. Hamel looks to Positive Deviant companies to set the example for “management innovation.”

Read more about this topic:  Positive Deviant, The Application of Positive Deviance

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