Polynomial Conjoint Measurement

Polynomial conjoint measurement is an extension of the theory of conjoint measurement to three or more attributes. It was initially developed by the mathematical psychologists David Krantz (1968) and Amos Tversky (1967). The theory was given a comprehensive mathematical exposition in the first volume of Foundations of Measurement (Krantz, Luce, Suppes & Tversky, 1971), which Krantz and Tversky wrote in collaboration with the mathematical psychologist R. Duncan Luce and philosopher Patrick Suppes. Krantz & Tversky (1971) also published a non-technical paper on polynomial conjoint measurement for behavioural scientists in the journal Psychological Review.

As with the theory of conjoint measurement, the significance of polynomial conjoint measurement lies in the quantification of natural attributes in the absence of concatenation operations. Polynomial conjoint measurement differs from the two attribute case discovered by Luce & Tukey (1964) in that more complex composition rules are involved.

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