Among its notable work was their launch, in the spring of 2010, of the “Break the Cycle” campaign, a CPG launch for the "U by Kotex" brand built around social media.
The firm also did work with The Meth Project. The campaign included TV, radio, out-of-home, social and digital components, including a immersive online experience at www.MethProject.org in an effort to counter meth addiction.
Read more about this topic: Organic, Inc.
Famous quotes containing the words work and/or notable:
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