National Advertising Review Council - Self-Regulatory Units

Self-Regulatory Units

The self-regulatory system includes the following investigative, enforcement and appellate units:

  • The National Advertising Division
  • The Children’s Advertising Review Unit
  • The Electronic Retailing Self-Regulation Program
  • The National Advertising Review Board
  • The Online Interest-Based Accountability Program

The self-regulatory system also includes a special program – The Children’s Food and Beverage Advertising Initiative – developed in 2006 to examine food advertising directed to children.

Parties may appeal decisions reached by NAD and CARU to NARB, the appellate body. Decisions reached by the self-regulatory system’s investigative and appellate units are publicly reported through a press release. In addition, the decisions reported by NAD and CARU also are compiled 10 times each year into the “NAD/CARU Case Reports.” As of 2010, more than 5,000 self-regulatory decisions are included in the NARC Online Archive. The case reports and archive are not public, however; access to the archive is $6900.00 a year, even though procedures state that final case decisions are public.

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