Mirro Aluminum Company

The roots of the Mirro Aluminum Company, commonly known as Mirro, can be traced to the 1885 founding of the Aluminum Manufacturing Company by Joseph Koenig in Two Rivers, Wisconsin. In 1909 Aluminum Manufacturing Company merged with Aluminum Novelty Company, founded in neighboring Manitowoc, Wisconsin by Henry Vits, and the New Jersey Aluminum Company. The combined company was renamed the Aluminum Goods Manufacturing Company, was headquartered in Manitowoc and headed by Vits.

During WWII they retooled their factories to make aluminum products for the military and when the war ended in 1954, the company looked for a new market and branched out into aluminum toys as well. The name stuck until 1957 when shareholders approved the change to the Mirro Aluminum Company, a title referring to a number of the company's popularly-known products. By the 1960's the Mirro brand of cookware was flourishing and the company was renamed to the Mirro Aluminum Company.

At its peak, Mirro was the United States' largest manufacturer of aluminum cooking utensils, and over time had as many as eight plants in three states, with products ranging from pots and pans to small boats and aluminum siding. Mirro was acquired by The Newell Companies in 1983. Facing stiff competition from other manufacturers, Newell had moved most of its Manitowoc area operations out of the country by 2001, and shuttered the most modern of the area Mirro plants in 2003. Mirro also closed its administrative offices in Manitowoc at that time, ending the company's 118 year history in the area.

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