keywords attribute, the
description attribute is supported by most major search engines, like Yahoo! and Bing, while Google will fall back on this tag when information about the page itself is requested (e.g. using the related: query). The
description attribute provides a concise explanation of a Web page's content. This allows the Web page authors to give a more meaningful description for listings than might be displayed if the search engine was unable to automatically create its own description based on the page content. The description is often, but not always, displayed on search engine results pages, so it can affect click-through rates. Industry commentators have suggested that major search engines also consider keywords located in the
description attribute when ranking pages. W3C doesn't specify the size of this description meta tag, but almost all search engines recommend it to be shorter than 155 characters of plain text.
Famous quotes containing the word attribute:
“Essential truth, the truth of the intellectualists, the truth with no one thinking it, is like the coat that fits tho no one has ever tried it on, like the music that no ear has listened to. It is less real, not more real, than the verified article; and to attribute a superior degree of glory to it seems little more than a piece of perverse abstraction-worship.”
—William James (18421910)