Some articles on medium literacy, medium, literacy:
... Medium literacy is described as the fixed characteristics of a given medium ... Meyrowitz writes that this type of literacy is most often associated with Marshall McLuhan's work, Understanding Media The Extensions of Man ... Medium literacy involves understanding the differences between one medium and another and how the inherent characteristics of each shapes communication on the micro and macro ...
Famous quotes containing the word medium:
“The medium is the message. This is merely to say that the personal and social consequences of any mediumthat is, of any extension of ourselvesresult from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”
—Marshall McLuhan (19111980)