Medium Literacy

Some articles on medium literacy, medium, literacy:

Joshua Meyrowitz - Articles and Journal Publications - "Multiple Media Literacies" - Medium Literacy
... Medium literacy is described as the fixed characteristics of a given medium ... Meyrowitz writes that this type of literacy is most often associated with Marshall McLuhan's work, Understanding Media The Extensions of Man ... Medium literacy involves understanding the differences between one medium and another and how the inherent characteristics of each shapes communication on the micro and macro ...

Famous quotes containing the word medium:

    The medium is the message. This is merely to say that the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
    Marshall McLuhan (1911–1980)