Individuals brought up in different cultural environments usually possess different information processing schemas that they have learned over their lifetimes. Different schemas make individuals interpret information in different ways, particularly when information is expected but not actually provided.
While different individuals are likely to look for the same types of communicative stimuli, their interpretation of the message being communicated in the absence of those stimuli will be largely based on their learned schemas, which are likely to differ from those held by other individuals (no two individuals, not even identical twins raised together, go through exactly the same experiences during their lives). According to media naturalness theory, a decrease in medium naturalness, caused by the selective suppression of media naturalness elements in a communication medium, leads to an increase in the probability of misinterpretations of communicative cues, and thus an increase in communication ambiguity.
Read more about this topic: Media Naturalness Theory
Famous quotes containing the word ambiguity:
“Indeed, it is that ambiguity and ambivalence which often is so puzzling in womenthe quality of shifting from child to woman, the seeming helplessness one moment and the utter self-reliance the next that baffle us, that seem most difficult to understand. These are the qualities that make her a mystery, the qualities that provoked Freud to complain, What does a woman want?”
—Lillian Breslow Rubin (20th century)