Media Buying

Media buying, a sub function of advertising management, is the procurement of media real estate at optimal placement and price. The main task of media buying lies within the negotiation of price and placement to ensure the best possible value can be secured.

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Other articles related to "media buying, media, buying":

Media Buying - Buyers
... Media Buyers are the individuals responsible for negotiating and purchasing time and advertising space for the purpose of advertising ... The Media Buyer needs to optimize what is bought and that is dependent on budget, type of medium (radio, internet, TV, print), quality of the medium (target audience ... Media Buyers can purchase spot, regionally, or nationally ...
Media Agency - Types of Advertising Agencies - Generalized Advertising Agencies
... Other ("full-service") agencies offer design in conjunction with media buying ... Media agencies concentrate on media buying ... In the 1990s, media and creative were often unbundled in the interests of economies of scale in buying media.) The client who chooses to use a design only based advertising agency must assume some of the ...

Famous quotes containing the words buying and/or media:

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