List of Burger King Products - Chicken and Fish - Fish Sandwiches - History

History

The original fish sandwich sold by Burger King was introduced in May 1975 and was called The Whaler and featured the tag line The Genuine Burger King Fish-steak Sandwich. It was a small sized fish sandwich made with Tartar sauce and lettuce on a sesame-seed bun. When Burger King introduced its broiled chicken sandwich, the BK Broiler, it changed the fish sandwich's breading to a panko style and used the same oatmeal dusted roll for the BK Broiler. As part of the reformulation, the company renamed it to the Ocean Catch fish sandwich.

When Burger King reformulated its BK Broiler grilled chicken sandwich into a larger, more male-oriented sandwich served on a Whopper bun, it also reformulated the Ocean Catch as the BK Big Fish. The new fish sandwich was a larger product with an increased patty size and served on a Whopper bun as well. Other than the increased size of the patty and bun, the other ingredients remained the same.

Burger King replaced the BK Big Fish with the smaller BK Fish sandwich when it introduced its Chicken Baguette line of sandwiches. The new sandwich basically brought back the Whaler fish sandwich, adding a slice of American cheese. In 2005, The BK Big Fish was reintroduced when Burger King again reformulated its broiled chicken sandwich to the TenderGrill chicken sandwich.

In 2012, the BK Big Fish was modified to include the bakery-style bun and was renamed the Premium Alaskan Fish Sandwich in the United States. BK Big Fish is still used in Canada and other markets.

Read more about this topic:  List Of Burger King Products, Chicken and Fish, Fish Sandwiches

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