Li Ning (company) - Marketing


Although Li Ning's logo is very similar to Nike's Swoosh, its logo design is based on its own initial letters L and N.

The company has aggressively used sponsorship deals, particularly with athletes and sports teams, both at home and abroad, to raise its profile.

In 2006 the company signed "strategic collaborations" with the National Basketball Association, the Association of Tennis Professionals, the China University Basketball Association and the China University Football League. It also signed sponsorship deals with the Chinese national teams and the Sudan track and field team. The company will also provide apparel for the Argentina national basketball team at international events including the 2008 Summer Olympic Games and 2012 Summer Olympic Games. A similar deal was made with the Swedish Olympic Committee.

Since at least 2004, both the Spanish men's and women's national basketball teams have been equipped by Li-Ning.

Read more about this topic:  Li Ning (company)

Other articles related to "marketing":

Harry Potter And The Order Of The Phoenix (film) - Distribution - Marketing
... Three posters released on the Internet that showed Harry accompanied by six classmates, including Hermione Granger, generated some controversy by the media ... They were essentially the same picture, though one advertised the IMAX release ...
Orange (UK) - Marketing - Orange Gold Spots
... In April 2010, Gold Spots featuring specific forthcoming films replaced the Orange Film Funding Board parodies ... The new adverts, promoting specific movies released by 20th Century Fox, feature the stars of the movie filming scenes in-character of crassly incongruous Orange product placement, before breaking character to complain ...
Definition of Services Marketing
... Stated simply, Services Marketing refers to the marketing of services as against tangible products ... Marketing of services is a relatively new phenomenon in the domain of marketing, having gained in importance as a discipline only towards the end of the 20th ... Services marketing first came to the fore in the 1980s when the debate started on whether marketing of services was significantly different from that of products so as to be ...
Services Marketing - Alternative View
... or insurance, with different fees for varying levels of access In defining service marketing we can modify the definition of American Marketing Association on Marketing by adding the ... Services Marketing is an organisational function and a set of process for identifying or creating, communicating, and delivering value to customers and for managing Customer ...
Services Marketing
... Services marketing relates to the marketing of services, as opposed to tangible products ...