Golden Ticket Draw
During the first three weeks of Big Brother Series 7, Channel 4 conducted a promotion in conjunction with Nestle to distribute 100 "golden tickets" randomly throughout Kit Kats, in a style reminiscent of the story Charlie and the Chocolate Factory. Members of the public finding these tickets were permitted to use them to give themselves a chance to become a Big Brother housemate and bypass the standard auditions process.
Golden ticket holders were invited to a television show where one of them, Susie Verrico, was chosen to enter the House by Aisleyne Horgan-Wallace, picking a ball out of a machine at random.
This contest caused some controversy, with the Advertising Standards Authority saying that the terms and conditions of the draw should have been made clearer in related advertisements, and that an independent adjudicator should have been present before and during the draw.
Famous quotes containing the words draw, golden and/or ticket:
“If we are ready to tolerate everything as understood, there is nothing left to explain; while if we sourly refuse to take anything, even tentatively, as clear, no explanation can be given. What intrigues us as a problem, and what will satisfy us as a solution, will depend upon the line we draw between what is already clear and what needs to be clarified.”
—Nelson Goodman (b. 1906)
“As every season seems best to us in its turn, so the coming in of spring is like the creation of Cosmos out of Chaos and the realization of the Golden Age.”
—Henry David Thoreau (18171862)
“I view askance a book that remains undisturbed for a year. Oughtnt it to have a ticket of leave? I think I may safely say no book in my library remains unopened a year at a time, except my own works and Tennysons.”
—Carolyn Wells (18621942)