Jolt Cola - Jolt Cola in North America

Jolt Cola in North America

Jolt Cola was originally made by The Jolt Company, Inc. Rochester, New York, which has since changed its name to Wet Planet Beverages. From the outset, Jolt's marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness. The initial slogan was "All the sugar and twice the caffeine." This slogan was changed to "Maximum caffeine, more power" when cane sugar in the drink was replaced with the less expensive sweetener high fructose corn syrup.

Jolt Cola later diversified into additional flavors named Cherry Bomb, Citrus Climax, Orange Blast, White Lightning (grape), Red Eye, and Electric Blue.

In 2003, the name was licensed to a Hackensack, New Jersey company named Gumrunners, Inc., which manufactures a line of caffeinated gum and mints bearing the Jolt label and the slogan "Chew More, Do More." The gum comes in two flavors: Spearmint and Icy Mint.

In 2005, Jolt Cola revamped its product line. Jolt Cola changed its logo, and came in "battery" bottles, which make a loud popping sound when opened. The cans are 23.5 oz / 695 ml resealable aluminum bottles; the body of the bottle was similar to that of a standard aluminum can, but the top had a twist-off aluminum cap with a plastic gasket liner), and in smaller "Quick Fix" cans (8.4 oz / 250 ml single-use pull-tab aluminum cans, similar to those used for Red Bull) and "battery" cans (16 oz / 473 ml resealable aluminum cans with the same twist-off top as the Battery bottles). The Jolt Cola website claimed that the "Quick Fix" sizes were available at establishments that serve "adult beverages," for use as a mixer. The flavors of Jolt offered were also changed. Flavors offered were Cola, Blue Raspberry, Cherry Bomb (cherry cola), Silver (lemon-lime), Wild Grape, Orange Blast, Passionfruit (featuring a yellow can) and Ultra (a diet drink with Splenda as its artificial sweetener alongside guarana, ginseng, taurine, and vitamin B complex).

On September 28, 2009, The Jolt Company, Inc. filed Chapter 11 proceedings in the United States Bankruptcy Court in Rochester, New York and simultaneously filed a motion to permit sale of the company's assets through a court-approved sale. The restructured company has now opened headquarters in Moonachie, New Jersey. Production of the Rexam 'battery bottles' ceased, and non-resealable cans is the major focus in the U.S.

Read more about this topic:  Jolt Cola

Other articles related to "cola":

COLA (software Architecture)
... COLA stands for Combined Object Lambda Architecture, and is a system for experimenting with software design currently being investigated by the Viewpoints Research Institute ... A COLA is a self-describing language in two parts, an object system which is implemented in terms of objects, and a functional language to describe the computation to perform ... Since a COLA is written in itself, the whole environment (when bootstrapped) can be rewritten and extended by programming with the COLA in other words ...
Anti-Diet Cola - Examples
... Coca-Cola Zero Pepsi ONE Pepsi Max (North America and International) Pepsi Next. ...
Sponge Cola (album)
... Sponge Cola is the self-titled third studio album by the Pinoy rock band Sponge Cola ... Under Universal Records, Sponge Cola is already out in all major record bars ... Sponge Cola then released their 4th single Wala Kang Katulad and then released their 5th single Makapiling Ka ...
Coca-Cola Kid (video Game)
... Coca-Cola Kid (コカコーラキッド?) is a Japan-exclusive Sega Game Gear side-scrolling action video game released in 1994 ... The game stars the Coca-Cola Kid, Coca-Cola's Japanese mascot of the 1990s ...

Famous quotes containing the words america, north and/or jolt:

    Is America a land of God where saints abide for ever? Where golden fields spread fair and broad, where flows the crystal river? Certainly not flush with saints, and a good thing, too, for the saints sent buzzing into man’s ken now are but poor- mouthed ecclesiastical film stars and cliché-shouting publicity agents.
    Their little knowledge bringing them nearer to their ignorance,
    Ignorance bringing them nearer to death,
    But nearness to death no nearer to God.
    Sean O’Casey (1884–1964)

    The North has no interest in the particular Negro, but talks of justice for the whole. The South has not interest, and pretends none, in the mass of Negroes but is very much concerned about the individual.
    Zora Neale Hurston (1891–1960)

    A sudden violent jolt of it has been known to stop the victim’s watch, snap his suspenders and crack his glass eye right across.
    Irvin S. Cobb (1876–1944)