ITV Border - Identity


Throughout its history, Border has used one single logo, an abstract "B", known affectionately by locals as "The Chopsticks". It features a thick shape with a forker line crossing it and running either side of the shape. The overall shape represents a "B" for Border, with the background shape representing the catchment area and the line representing the border itself. The line actually divides the area into three parts, although one is very small: representing Scotland above the line, England below it, and the Isle of Man in the small area to the left.

The launch identity was a black caption with the white logo and "Border Television" beneath, over an announcement. The start-up routine was symbolic because of its distinctive and unchanging music and the announcement stating: "This is Border Television serving Cumbria, South Scotland, the Isle of Man and North and West Northumberland, from the Caldbeck, Selkirk and associated transmitters of the Independent Broadcasting Authority." This was replaced when colour came to the region by the same contents, contained within a rectangle on a blue background with a Colour caption outside the box. The colour caption was removed in the 1980s and the announcement said: "This is Border Television providing a full colour service to Cumbria, South Scotland, the Isle of Man and North and West Northumberland including Berwick-Upon-Tweed, from the Caldbeck, Selkirk and associated transmitters of the Independent Broadcasting Authority."

Border adopted the 1989 Generic look and used it until 1993. Their version was mildly well suited, as the contents of the "B" were recognisable in the "V" segment if the logo. This look was extensively used, even in the news department. In 1993, the ident was changed to the Border logo revolving out of thin air and featuring a background of pastel colours. The music was retained from the generic look. Border also began to use in-vision continuity more heavily.

In 1995, the logo was changed again to a 3D Border logo falling into place against a water-effect blue backdrop, which was set to the same tune as used previously but played on instruments to match the water theme. This was again updated in 1998, with the same sequence against a backdrop of spinning discs and blue and purple colours. New music was also composed featuring deep basses. The whole effect was to make Border have an authoritative and broadcaster tone.

In 1999, Border adopted the second generic look along with the rest of the regions, but did not use their logo in this look. From then on, Border only used network designs for idents; as from October 2002, Border idents featuring a celebrity with the ITV1 logo with the word Border underneath were used for local programming only. All other programming used network idents and from 2004 no regional idents existed. Border has ceased as an entity, productions attributed to ITV Productions or later, ITV Studios.

Read more about this topic:  ITV Border

Other articles related to "identity":

Identity - Culture and The Arts
... by Son Hee-joon, along with Kim Youn-kyung, distributed by Tokyopop in North America Identity (Airbag album), 2009 album by Norwegian post-rock band Airbag ... Identity (Zee album), 1984 album by Richard Wright and Dave Harris of Zee Identity (BoA album), 2010 album by BoA Identity (3T album) Identity (Raghav album), 2009, Identity (Robert Pierre album) "Identity" (song ... B-side to "London Town" "Identity" (Burn Notice), second episode of the USA Network television drama series Identity (film), directed by James Mangold and ...
Trigonometric Substitution
... If the integrand contains a2 − x2, let and use the identity If the integrand contains a2 + x2, let and use the identity If the integrand contains x2 − a2, let and use the ...
Eden (TV Channel) - Identity
... The UKTV Documentary identity focused around scenes from the landscape of Britain ... The current Eden identity features explorers in an unknown environment, such as the deep jungle or the Antarctic, before coming across a landscape, which the logo then forms onto ...
Todd Haynes - Style and Themes
... Haynes’ work is preoccupied with postmodernist ideas of identity and sexuality as socially constructed concepts, and personal identity as a fluid and changeable state ... His protagonists are invariably social outsiders whose "subversive" identity and sexuality pits them at odds with the received norms of their society ... or narrative devices that challenge received notions of identity and sexuality and remind the audience of the artificiality of film as a medium ...
Identity in Cyberculture
... Cyberculture, like culture in general, relies on establishing identity and credibility ... How does cyberculture rely on and establish identity and credibility? This relationship is two way, with identity and credibility being both used to define community in cyberspace and to be ...

Famous quotes containing the word identity:

    The adolescent does not develop her identity and individuality by moving outside her family. She is not triggered by some magic unconscious dynamic whereby she rejects her family in favour of her peers or of a larger society.... She continues to develop in relation to her parents. Her mother continues to have more influence over her than either her father or her friends.
    Terri Apter (20th century)

    The “female culture” has shifted more rapidly than the “male culture”; the image of the go-get ‘em woman has yet to be fully matched by the image of the let’s take-care-of-the-kids- together man. More important, over the last thirty years, men’s underlying feelings about taking responsibility at home have changed much less than women’s feelings have changed about forging some kind of identity at work.
    Arlie Hochschild (20th century)

    During the first formative centuries of its existence, Christianity was separated from and indeed antagonistic to the state, with which it only later became involved. From the lifetime of its founder, Islam was the state, and the identity of religion and government is indelibly stamped on the memories and awareness of the faithful from their own sacred writings, history, and experience.
    Bernard Lewis, U.S. Middle Eastern specialist. Islam and the West, ch. 8, Oxford University Press (1993)