Information and Communication Technologies For Development - ICT4D and Mobile Technologies - Mobile Shopping

Mobile Shopping

Based on a February 2012 survey, the percentage of online shoppers in Asia Pacific are 80% in Thailand and China, 74% in Japan, 71% in Korea, 68% in Australia, 67% in Malaysia and New Zealand, 64% in Taiwan, 61% in Vietnam, 58% in Hong Kong, 57% in Indonesia and Singapore, 54% in India, and 41% in the Philippines. The most famous websites shopped on were 36% for clothing/accessories, 33% for coupons/vouchers and books/DVDs, and 31% for movie tickets. Mobile shopping has grown to be popular especially for the Asian shoppers of which 59% are from Thailand, 37% are from China, 32% are from Vietnam and India. Their reason for mobile shopping was either it was more convenient or more app-compatible. The top mobile buys were 31% on applications, 24% on music, 17% on coupons/vouchers and clothing/accessories, and 16% on movie tickets.

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