Honda Fit - Sales

Sales

Japanese sales of the first generation Fit greatly exceeded the original monthly sales target of 8,000 units on debut. By December 2001, it had outsold the Toyota Corolla, and ranked first in sales for nine out of twelve months in 2002. With a total sales of 250,790 for the year of 2002, it became the best-selling vehicles in Japan, which is a first for a Honda model. By September 2003, a little more than two years after the car was first sold, Fit reached 500,000 sales in Japanese market.

After a minor model change (MMC) that went on sale on June 11, 2004, Honda announced that, in about 2 weeks' period after its introduction, the company received orders from customers totaled around 13,000 units. By November 2007, in less than 6 months after minor model change, cumulative sales of Fit reached one million units in Japan.

The second generation has been the top selling car in Japan since its official launch in November 2007. By September 2010, cumulative sales in Japan reached 1.5 million units.

Year Hatchback Aria Total Rank in Japan
2001 104,298 n/a 6
2002 250,790 1,231 1
2003 182,285 14,623 2
2004 149,503 6,992 2
2005 125,894 5,450 3
2006 101,793 5,238 3
2007 116,561 3
2008 174,910 1
2009 157,324 2

By December 2004, cumulative global sales of Fit/Jazz reached 1 million units. On 17 July 2007, Honda announced that as of the end of June more than 2 million Fit/Jazz units had been sold worldwide since its introduction. Japan accounts for the largest percentage of sales, with 962,000 units sold in the home market. Europe is next with 417,000 units. The U.S. accounts for 77,000 cars since introduction in 2006. Honda expected to sell 33,000 vehicles in the U.S. for the 2007 model year, but exceeded these expectations and sold 40,000. Honda plans to put 70,000 Fits on the U.S. roads for the 2008 model year.

In the first half of 2008, Honda and other manufacturers were surprised by the rapid shift towards smaller cars in the United States. Sales of Fit during the first five months of the year jumped 64% compared with that of 2007. Production of 2009 Fit for the United States market was to increase from 60,000 to 80,000 cars. Further increase in supply for the United States market is limited by Honda's production capacity of 500,000 a year for all markets.

Honda announced that by the end of July 2009, worldwide sales of Fit/Jazz reached 3 million. One year later, global cumulative sales reached 3.5 million units in July 2010.

Calendar Year US
2006 27,934
2007 56,432
2008 79,794
2009 67,315

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