Honda Fit - Marketing

Marketing

In April 2006, Honda Australia started promoting the Honda Jazz with Village Green, an animated television commercial, in 30 second and 60 second versions. The 60 second ad was inspired by Thomas the Tank Engine. The campaign was developed by Foote Cone Belding Melbourne, by creative director/art director Scott Lambert, copywriter Mark Ringer and agency producer Mandi Wright. The animated ad was directed by Michael Cusack at Anifex, with director of photography/producer Richard Chataway.

In April 2006, American Honda and its ad agency RPA launched the all-new small car, the Honda Fit, with six five-second and two 30-second TV ads, with the slogan 'The Fit Is Go'. These ads ran only briefly as demand quickly outstripped supply.

In September 2008, RPA (Rubin Postaer and Associates) announced it had started a national advertising campaign for Honda Fit, beginning September 29. The list of ads include "Mecha-Mosquitoes," (broke 9/21) "Defense Mechanism" (breaks 10/2) and "Bats" (breaks 9/28), produced by Digital Domain. As part of the campaign, the vehicle also appeared in Gossip Girl, 90210, America’s Next Top Model, Smallville and Everybody Hates Chris. Print ads "Gas Hogs" and "Cavernous" will be featured in popular magazines. A dedicated marketing site was built to communicate top product features through games and interactive experiences. The campaign continued the 'The Fit Is Go' slogan. The TV ads editor was Michael Heldman at Spot Welders, Santa Monica, with producer Lisa English; sound was designed by Eddie Kim at 740 Sound Design, Santa Monica; audio post production was mixed by Loren Silber at lime studios, Santa Monica; music was composed by Jonathan Elias and David Wittman at Elias Arts, Santa Monica with producer Ann Haugen.

Read more about this topic:  Honda Fit

Other articles related to "marketing":

Services Marketing
... Services marketing relates to the marketing of services, as opposed to tangible products ...
Orange (UK) - Marketing - Orange Gold Spots
... In April 2010, Gold Spots featuring specific forthcoming films replaced the Orange Film Funding Board parodies ... The new adverts, promoting specific movies released by 20th Century Fox, feature the stars of the movie filming scenes in-character of crassly incongruous Orange product placement, before breaking character to complain ...
Services Marketing - Alternative View
... fees for varying levels of access In defining service marketing we can modify the definition of American Marketing Association on Marketing by adding the following changes ... Services Marketing is an organisational function and a set of process for identifying or creating, communicating, and delivering value to customers and for managing ...
Definition of Services Marketing
... Stated simply, Services Marketing refers to the marketing of services as against tangible products ... Marketing of services is a relatively new phenomenon in the domain of marketing, having gained in importance as a discipline only towards the end of the 20th century ... Services marketing first came to the fore in the 1980s when the debate started on whether marketing of services was significantly different from that of ...
Harry Potter And The Order Of The Phoenix (film) - Distribution - Marketing
... Three posters released on the Internet that showed Harry accompanied by six classmates, including Hermione Granger, generated some controversy by the media ... They were essentially the same picture, though one advertised the IMAX release ...