Publication History and Original Concept
The Heroes for Hire concept originated with Luke Cage's solo series titled Luke Cage, Hero for Hire. As a "hero for hire", Cage tried to merge the usually pro bono world of superheroics with the bill-paying practicality of private investigation. Although the title changed to Luke Cage, Power Man in issue #17, Cage continued with his for-hire activities.
Initially, Heroes for Hire, Inc. was a small business licensed by the state of New York which offered a full line of professional investigation and protection services. Heroes For Hire was owned by Luke Cage and Daniel Rand. It had offices on Park Avenue and two paid employees: Jenny Royce, the group's secretary and Jeryn Hogarth, the group's lawyer and business representative. Heroes for Hire would not accept jobs that involved extralegal activities.
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