By 1940 George Nelson had become known for several innovative concepts. In his post-war book Tomorrow's House, co-authored with Henry Wright, he introduced the concept of the "family room", and the "storage wall". The storage wall was essentially the idea of recessed, built-in bookcases or shelving occupying space previously lost between walls. It was an idea developed while writing the book, when Nelson's publisher was pressuring him to finish the section on storage. Neither Wright nor Nelson could find any new innovations when Nelson posed the question, "What's inside the wall?", It was then that the idea of utilizing the space in between walls for storage was born. "Tomorrow's House" was innovative because it didn’t look at modern design as a case of styles, but instead looked at the way problems needed to be solved.
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