FedEx - Advertising

Advertising

Some of FedEx's ad campaigns:

  • "When it Absolutely, Positively has to be there overnight" – 1978–1983
  • "It's not Just a Package, It's Your Business" – 1987–1988
  • "Our Most Important Package is Yours" – 1991–1994
  • "Absolutely, Positively Anytime" – 1995
  • "The Way the World Works," 1996–1998
  • "Be Absolutely Sure," 1998–2000
  • "This is a Job for FedEx," 2001–2002
  • "Don’t worry, there's a FedEx for that,” 2002–2003
  • "Relax, it’s FedEx," 2004–2008
  • "We Understand," 2009–present
  • "WeLiveToDeliver" 2009–present
  • "Brown Bailout" 2009–present
  • "The World On Time" 2009–present

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Famous quotes containing the word advertising:

    “The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
    —Johan Huizinga (1872–1945)

    “The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
    —Ellen Goodman (b. 1941)

    “Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
    —J. Enoch Powell (b. 1912)