An advertising agency or advert agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.
Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials and radio commercials as part of an advertising campaign.
Other articles related to "digital agency, agency":
... An often forgotten, but integral, department within an advertising agency is traffic ... department regulates the flow of work in the agency ... Traffic increases an agency's efficiency and profitability through the reduction of false job starts, inappropriate job initiation, incomplete information ...
... He was co-founder of digital agency, New Generation Productions (which later became E3 Media (digital agency)) along with his partner, Stuart Avery which they started in ... The agency experienced rapid growth and the early success of the business led to both Bennett and Avery diversifying their interests into restaurants ... Although he remained in close contact with E3 Media (digital agency) he stepped down from the position as joint managing director (a position he'd had since ...
Famous quotes containing the word agency:
“It is possible that the telephone has been responsible for more business inefficiency than any other agency except laudanum.... In the old days when you wanted to get in touch with a man you wrote a note, sprinkled it with sand, and gave it to a man on horseback. It probably was delivered within half an hour, depending on how big a lunch the horse had had. But in these busy days of rush-rush-rush, it is sometimes a week before you can catch your man on the telephone.”
—Robert Benchley (18891945)