Customer Retention - Customer Lifetime Value

Customer Lifetime Value

Customer lifetime value enables an organization to calculate the net present value of the profit an organization will realize on a customer over a given period of time. Retention Rate is the percentage of the total number of customers retained in context to the customers that approached for cancellation.

Read more about this topic:  Customer Retention

Other articles related to "customer lifetime value, customer, customers":

Customer Lifetime Value - Simplified Models
... It is often helpful to estimate customer lifetime value with a simple model to make initial assessments of customer segments and targeting ...
Customer Retention - Customer Lifetime Value
... Customer lifetime value enables an organization to calculate the net present value of the profit an organization will realize on a customer over a given period of time ... Retention Rate is the percentage of the total number of customers retained in context to the customers that approached for cancellation ...

Famous quotes containing the words lifetime and/or customer:

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    A good customer should not change his shop, nor a good shop change its customers.
    Chinese proverb.