Cold calling is the marketing process of approaching prospective customers or clients—typically via telephone, by email or through making a connection on a social network—who were not expecting such an interaction. The word "cold" is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person. A cold call is usually the start of a sales process generally known as telemarketing.
Other articles related to "cold calling, cold":
... of its member states to issue laws until June 2007 that prohibit general cold calling ... for phone numbers which either do (opt-in) or do not (opt-out) welcome cold calls ...
... Helpline displays a clear policy against cold calling and cold texting on its website ... The firm states that reports of cold-calling have no connection with the real National Accident Helpline, and asks victims of this practice to report any such incidents ...
Famous quotes containing the words calling and/or cold:
“I introduced her to Elena, and in that life-quickening atmosphere of a big railway station where everything is something trembling on the brink of something else, thus to be clutched and cherished, the exchange of a few words was enough to enable two totally dissimilar women to start calling each other by their pet names the very next time they met.”
—Vladimir Nabokov (18991977)
“The Cold War isnt thawing; it is burning with a deadly heat. Communism isnt sleeping; it is, as always, plotting, scheming, working, fighting.”
—Richard M. Nixon (19131995)