Club-Mate - History

History

Geola Beverages of Dietenhofen, Germany originally formulated and marketed Club-Mate under the name Sekt-Bronte. The drink was only known regionally until acquired by Loscher and marketed under the name Club-Mate. Three examples of Club-Mate-based mixed drinks are vodka-mate, Tschunk, a combination of rum and Club-Mate and Jaeger-Mate a mix of Jaegermeister and Club-Mate mainly common in Berlin. Also available is Club-Mate IceT Kraftstoff, which is an ice-tea variant with slightly higher caffeine content (22 mg/100ml) and with more sugar than original Club-Mate.

In December 2007, Loscher marketed a Club-Mate winter edition. The limited-edition Club-Mate consists of the original formula mixed with cardamom, cinnamon, star anise and citrus extract. It is since sold regularly for a limited time during winter.

In 2009, a Club-Mate-styled cola variety was introduced. Unlike other colas, its recipe includes mate-extract.

As of November 2011, the company listed distributors in 31 countries, primarily in Europe, but also Canada, Australia, Israel, Turkey and South Africa.

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