Burslem - Economy

Economy

Industrial scale pottery production has drastically declined since the 1970s; but specialist makers (Steelite) and smaller producers of high-value ceramics (Burleigh, Wade, Moorcroft) are thriving. Burslem is emerging as a centre for small, freelance creative businesses working in sectors such as fine art, animation and crafts as well as pottery.

Shopping options in the town centre have markedly declined, hit by the impact of nearby out-of-town retail parks that offer free parking. However, the evening economy is still active with a wide range of bars and restaurants mainly serving English and Indian food. The Leopard Inn, on Market Place, has become internationally well-known following its appearance on Most Haunted in 2007.

At Spring 2002 unemployment was running at 4.1 percent or 1,526 people in the Stoke-on-Trent North constituency; almost the same rate as the West Midlands as a whole. In Burslem at 2001 unemployment was 3.2 percent and declining.

In 2005, £2-million of new business park units for the creative industries was announced for the town. New business parks are planned for 2006/7 just to the north (Chatterley Valley, £40m+) and the south (Etruria Valley, £100m+) of the town.

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