Bernard Loomis

Bernard Loomis (July 4, 1923 - June 2, 2006) was an American toy developer and marketer who introduced to some of the world's most notable brands including "Chatty Cathy", "Barbie", "Hot Wheels", "Baby Alive", and "Strawberry Shortcake", but perhaps his biggest marketing success was bringing a then-unknown film property called Star Wars to the toy shelves.

Every toy company he worked for (Mattel, General Mills, and Hasbro) became "the world's largest toy company" during his tenures in each company.

He also coined the word "toyetic" in a conversation with Steven Spielberg about translating his Close Encounters of the Third Kind into figures.

Read more about Bernard Loomis:  Early Years, The Mattel Years (1960 - 1970), The Kenner Years and Star Wars (1970 - 1984), Hasbro and Beyond (1984 - 2006)

Other articles related to "bernard loomis, loomis":

Bernard Loomis - Hasbro and Beyond (1984 - 2006)
... Loomis's profile was smaller in the latter half of the 1980s until recent years ... in 1988, he formed his own development firm, Bernard Loomis, Inc ... Loomis died of heart disease on Friday, June 2, 2006 at his home in Palm Beach Gardens, Florida at the age of 82 ...

Famous quotes containing the word bernard:

    All men mean well.
    —George Bernard Shaw (1856–1950)