Aux (TV Channel) - History

History

Aux originally started out as a website, built on an Internet television model, and a programming block on another Glassbox-owned television channel, BiteTV. Both the website and the programming block launched on November 24, 2008.

Glassbox Television received approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch Aux as a national English-language category 2 specialty channel on March 6, 2009. The channel was launched on October 1, 2009 exclusively on Rogers Cable (in Ontario and New Brunswick, and shortly thereafter in Newfoundland and Labrador). Later, other providers such as Shaw Cable, Shaw Direct, EastLink, and Source Cable launched the channel on their systems.

In April 2010, the CRTC denied an application by Glassbox to launch a French-language version of Aux, as Astral Media had filed an intervention against the Glassbox application suggesting that the channel would be in competition with the established music video networks MusiquePlus and MusiMax.

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