Austin Maestro - Decline and "rebirth" - Popularity


Despite only going on sale in early March 1983, the Maestro was Britain's sixth best selling car in 1983 with more than 65,000 sales. Its first full year on sale, 1984, brought more than 83,000 sales - which would be the Maestro's best year for sales in any country. As had happened the previous year, it was Britain's best selling car in 1984. However, it had fallen to 10th in 1985; although Austin Rover managed to keep up a strong presence in this sector due to the arrival of the similar sized Rover 200 saloon in August 1984. By 1988, it was merely the 14th best selling car in Britain, dipping further to 19th place in 1989, the year that the second generation Rover 200 was launched. The Maestro was now not only behind the all conquering Ford Escort and Vauxhall Astra (which first outsold it in 1985) in the sales charts, but also behind some foreign competitors including the Volkswagen Golf and Peugeot 309. Sales fell lower still afterwards, as the latest Rover 200 was firmly established as the Rover Group's best seller in this sector, and the Maestro remained on sale as a cheaper alternative until the last ones left the showrooms in the mid 1990s.

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Famous quotes containing the word popularity:

    The popularity of that baby-faced boy, who possessed not even the elements of a good actor, was a hallucination in the public mind, and a disgrace to our theatrical history.
    Thomas Campbell (1777–1844)

    A more problematic example is the parallel between the increasingly abstract and insubstantial picture of the physical universe which modern physics has given us and the popularity of abstract and non-representational forms of art and poetry. In each case the representation of reality is increasingly removed from the picture which is immediately presented to us by our senses.
    Harvey Brooks (b. 1915)

    Here also was made the novelty ‘Chestnut Bell’ which enjoyed unusual popularity during the gay nineties when every dandy jauntily wore one of the tiny bells on the lapel of his coat, and rang it whenever a story-teller offered a ‘chestnut.’
    —Administration for the State of Con, U.S. public relief program (1935-1943)