Ambush Marketing

Ambush marketing is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee.

Read more about Ambush MarketingHistory, Impacts of Ambush Marketing, Notable Examples, Future of Ambush Marketing, Bibliography

Other articles related to "ambush marketing":

Ambush Marketing - Bibliography
... Pelanda, Brian ... The Anti-Competitive Olympic Games 54 Orange County Lawyer, 32 (July 2012) ...

Famous quotes containing the word ambush:

    War is not a life: it is a situation,
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    A problem to be met with ambush and stratagem,
    Enveloped or scattered.
    —T.S. (Thomas Stearns)