In 1977, Latif established his restaurant, the Rupali, in the city centre of Newcastle. The restaurant was later renamed Curry Capital.
Latif had a keen eye for such publicity stunts. He also offered free curry for five years to all service men and women who had served in Iraq and free curry for life to rugby star Jonny Wilkinson and football manager Graeme Souness.
In 2004, his restaurant is also listed in Guinness World Records, for the world’s longest-distance curry delivery — when he delivered frozen vegetable biryani and peshwari naan bread from Newcastle, England to Sydney, Australia. He featured regularly in the cult adult comic Viz, providing the staff with free curries and relishing the publicity, despite their portrayal of him as a “curry mentalist.”
Latif purchased the deed to the honorary title of the Lord of Harpole for £5,000, and proudly branded himself as Britain’s first Bangladeshi Lord of the Manor. He ran a website called The New Lord, where he offered souvenir merchandise, seasonal messages to his fans, publicity services and a motivational DVD. In 2003, he was also elected a Fellow of the Royal Society of the Arts, for “his efforts to make a difference in society.”
Read more about this topic: Abdul Latif (restaurateur)
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