Webcam Social Shopper
The Webcam Social Shopper is Zugara's flagship product. The company developed the product when noticing that online shopping conversion rates were stuck between 2% to 3%. Though online shopping was optimized for searching and browsing, it was not optimized for an engaging experience like in-store retail experiences at a mall. With the software turning an online shopper's webcam into a mirror, it was creating the offline 'at the rack' moment for shoppers at home. This helped shoppers make a more informed purchase decision by seeing an item on themselves through their webcam.
In November 2009, the Webcam Social Shopper was first deployed as Fashionista by online fashion site, Tobi.com. This initial version of the Webcam Social Shopper, used an augmented reality marker for placement of the virtual garment on the subject.
In February 2011, a new version of the Webcam Social Shopper was debuted publicly for the first time at the DEMO conference in Palm Springs, California and won the DEMOgod award. This latest version of the software removed the need for a marker and instead used facial tracking for placement of the virtual garment. Dubbed the "Plug and Play" version of the Webcam Social Shopper, this version of the software was designed for easier integration for retailers and ecommerce sites.
In June 2011, UK Fashion Retailer, Banana Flame, was the first retailer to integrate the Plug and Play version of the virtual dressing room software. According to Matthew Szymczyk, CEO of Zugara, the new version of the Webcam Social Shopper can be integrated by a retailer in less than a day. Banana Flame deployed the software to offer a virtual dressing room for online shoppers to "try on" the clothes virtually on Banana Flame's website.
On July 10, 2012, Zugara released an API for the Webcam Social Shopper for ecommerce platform integration. PrestaShop was the first ecommerce platform to offer the new Webcam Social Shopper module to its 127,000 retailers. In less than a week, over 140 retailers had downloaded the module.
Other articles related to "webcam social shopper, shoppers, webcam, social":
... In June 2009, Zugara launched The Webcam Social Shopper Augmented Reality ecommerce prototype ... Cited initially as an "Augmented Reality Dressing Room", The Webcam Social Shopper allows online shoppers to use a webcam to visualize virtual garments on themselves ... Social media integration with Facebook and Twitter also allows users of the software to send pictures of themselves with the virtual garments for immediate feedback ...
... Danish social shopping comparison site LazyLazy.com deployed the Webcam Social Shopper in late 2011 and saw its conversion rate immediately jump with 17% of ... In February 2012, the Mattel brand, Barbie, used a kiosk-enabled version of the Webcam Social Shopper for a Fashion Week event in New York where attendees could try on virtual Barbie outfits ...
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