The term was coined by Olympus for the IS-series film cameras. Olympus also applied the designation to the D-500L & D-600L in press releases carried by PR Newswire. Olympus now refers to these cameras, along with the D-620L, simply as "Digital cameras".
For the E-10 and E-20 digital cameras, while some journalists continued to apply the term ZLR, Olympus themselves reverted to using the term SLR.
In recent years, some have applied the misnomer ZLR to any camera superficially resembling an SLR whether or not it actually had a reflex mirror, e.g. the Panasonic Lumix DMC-FZ8. (See: Bridge camera)
Famous quotes containing the words camera and/or reflex:
“The camera is a killing chamber, which speeds up the time it claims to be conserving. Like coffins exhumed and prised open, the photographs put on show what we were and what we will be again.”
—Peter Conrad (b. 1948)
“The theatre is the involuntary reflex of the ideas of the crowd.”
—Sarah Bernhardt (18451923)