Television Preview (also known as "New TV Preview") is a market research company that purports to test pilots of new television shows while actually looking for audience's reactions to commercials presented in a "home-like" atmosphere between breaks in these shows. Based in Evansville, Indiana, Television Preview is a division of RSC the Quality Measurement Company, a member of the ArsGroup. The preview offer is considered a scam because, even though Television Preview takes no money from viewers, the company is not associated with any actual television producers and the "pilots" they preview are years old. Viewers are instead asked to rate the commercials they see. Also, under the guise of selecting prizes they'd like to win in a drawing, viewers choose their "favorites" from pages of pictures of consumer products. In addition, while invitations are distributed to adults of all ages, most of the attendees are senior citizens aged 50 or over, with the commercials and questions slanted towards them.
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Some articles on television preview:
... runs public invitation-only conventions known as The New Television Preview, had acquired selected copies of City episodes from CBS for showings at their public events, which were ... Research Systems Corporation as using TV pilots and The New Television Preview as a way to deceive people into taking surveys and answering questionnaires on products rather than shows, and as a gateway for ... not fooled by the inclusion of City's pilot episode in various meetings of The New Television Preview ...
Famous quotes containing the words preview and/or television:
“For parents, the terrible twos are a psychological preview of puberty.... At the age of two or three, children eat only bananas and refuse to get a haircut. Ten years later, they eat only bananas and refuse to get a haircut.”
—Carin Rubenstein (20th century)
“The television critic, whatever his pretensions, does not labour in the same vineyard as those he criticizes; his grapes are all sour.”
—Frederic Raphael (b. 1931)