What is mobile marketing?

Mobile Marketing

Mobile marketing is marketing on or with a mobile device, such as a cell phone. Mobile marketing can also be defined as “the use of the mobile medium as a means of marketing communication”, the “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders".

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Some articles on mobile marketing:

Mobile Advertising - History
... When the second generation of mobile telecoms (so-called 2G) was introduced in Finland by Radiolinja (now Elisa) on the GSM standard (now the world's most common mobile ... of users in the world, currently with 74% of all mobile subscribers or 2.4 billion people active users of SMS in 2007 ... This led to rapid experimentation in mobile advertising and mobile marketing, and the world's first conference to discuss mobile advertising was held in London in 2000, sponsored by the Wireless ...
Michael Levinsohn - History - Entrepreneurship
... He then co-founded a number of businesses including Kismet Marketing (Pty) Ltd ... the leading Mobile phone based CRM service provider in Korea ... which was renamed Lenco Mobile Inc ...
Privacy Concerns in Mobile Marketing
... Mobile advertising has become more and more popular ... However, some mobile advertising is sent without a required permission from the consumer causing privacy violations ... issue became even more salient as it was before with the arrival of mobile data networks ...
Mobile Marketing Association
... The Mobile Marketing Association (MMA) is a global non-profit trade association established to foster growth of mobile marketing ... are to clear obstacles to market development, establish mobile media for sustainable growth, and evangelize the use of the mobile channel ...

Famous quotes containing the word mobile:

    From three to six months, most babies have settled down enough to be fun but aren’t mobile enough to be getting into trouble. This is the time to pay some attention to your relationship again. Otherwise, you may spend the entire postpartum year thinking you married the wrong person and overlooking the obvious—that parenthood can create rough spots even in the smoothest marriage.
    Anne Cassidy (20th century)