What is market share?

Market Share

"Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity." In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.

Read more about Market Share.

Some articles on market share:

Market Share - Methodologies
... "Although market share is likely the single most important marketing metric, there is no generally acknowledged best method for calculating it ... This is unfortunate, as different methods may yield not only different computations of market share at a given moment, but also widely divergent trends over time ... The reasons for these disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers ...
Corporate Advisory - History of M&A - The Great Merger Movement: 1895-1905
... During this time, small firms with little market share consolidated with similar firms to form large, powerful institutions that dominated their markets ... disappeared into consolidations, many of which acquired substantial shares of the markets in which they operated ... also other companies that held the greatest market share in 1905 but at the same time did not have the competitive advantages of the companies like DuPont ...
SDL Trados - Market Share
... According to a 2004 survey by the World Bank, Trados held an estimated 75% global market share with SDL holding an additional 10% ...
Southern Television Guangdong
... business process reengineering, market repositioning, differentiated competition and brand building and become the leading player in Guangdong with the fastest and biggest growth in ... of 3.2% in audience ratings and 100 million Yuan RMB in ads income, TVS raised its viewing market to 19.2% in Guangzhou in 2006 and fell only behind the TVB in market share, securing the ... of 2008, TVS ranked the first among all operators (overseas ones included) in market share across all these 6 golden week holiday seasons according to statistics from both AGB Nielsen and CSM Media ...
List Of Breweries In Australia
... These two companies account for 89% of beer volume sales in 2011, with Foster's market share at 48% (declining from a 55% market share in 2006) and Lion Nathan at 41 ... Coopers is the largest Australian owned brewing company, with a market share of about 4% of total beer volume sales in Australia ...

Famous quotes containing the words share and/or market:

    Nevertheless, no school can work well for children if parents and teachers do not act in partnership on behalf of the children’s best interests. Parents have every right to understand what is happening to their children at school, and teachers have the responsibility to share that information without prejudicial judgment.... Such communication, which can only be in a child’s interest, is not possible without mutual trust between parent and teacher.
    Dorothy H. Cohen (20th century)

    To market ‘tis our destiny to go.
    Robert Frost (1874–1963)