What is loire vivante?

Some articles on loire:

Loire - Conservation
... The Loire has been described as "constantly under threat of losing its status as the last wild river in France" ... of the IUCN since 1970, has been very important in the campaign to save the Loire river system from development ... In 1986, the French government, the Loire-Brittany Water Agency and the EPALA settled an agreement on flood prevention and water storage programme in ...