Marketing Warfare Strategies
Marketing warfare strategies are a type of strategies, used in business and marketing, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to the territory which is being fought over. It is argued that, in mature, low-growth markets, and when real GDP growth is negative or low, business operates as a zero-sum game. One person’s gain is possible only at another person’s expense. Success depends on battling competitors for market share.
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Some articles on marketing warfare strategies:
... In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses secret military strategy to form a marketing and advertising campaign ... still new and fresh and not as explicitly explored academically as other marketing methods, a more tacit approach is used in the gathering of competitor ... Jay Conrad Levinson wrote 'Guerrilla Marketing' on aggressive marketing tactics in 1984 ...
... Defensive marketing warfare strategies Flanking marketing warfare strategies Guerrilla marketing warfare strategies Guerrilla marketing Offensive marketing ...
... To understand how business strategists used military strategies, we can look at the innovations of Napoleon and apply them to business situations ... innovations were used, other armies made adjustments and the nature of warfare changed ... They must develop and introduce products faster, implement strategies faster, and respond to environmental factors faster ...
... Strategic management Marketing strategies Strategic planning Marketing warfare strategies Offensive marketing warfare strategies Flanking marketing warfare strategies ...
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