What are business analytics?

Business Analytics

Business analytics (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods.

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Some articles on business analytics:

Business Analytics - Competing On Analytics
... Davenport argues that businesses can optimize a distinct business capability via analytics and thus better compete ... of an organization that are apt to compete on analytics One or more senior executives who strongly advocate fact-based decision making and, specifically, analytics Widespread use of not only ...
Business Intelligence and Business Analytics
... Thomas Davenport argues that business intelligence should be divided into querying, reporting, OLAP, an "alerts" tool, and business analytics ... In this definition, business analytics is the subset of BI based on statistics, prediction, and optimization ...
Cognos - Products
... On October 25, 2010, at the Business Analytics Forum in Las Vegas, IBM General Manager for Business Analytics and former Cognos CEO Rob Ashe announced IBM Cognos 10 ... brings together social collaboration and analytics for business users to gain real-time intelligence in a single, user-friendly interface — online or through mobile ... Analysis Studio (Explore multi-dimensional cube data to answer business questions) Metric Studio (Monitor, analyze, and report on KPIs) Metric Designer (Define, load, and maintain metrics to be available in ...
School Of Information Technology, Nanyang Polytechnic - Business Analytics Translational Centre
... NYP-SIT and Business Analytics Translational Centre (BATC) signed a Memorandum of Understanding on 19-Sep-12 to catalyse innovation, perform technology translation ... IHLs and the industries to build the eco-system for Business Analytics in verticals such as the government, insurance, telecommunications, retail, energy, healthcare ... this collaboration, BATC will work with NYP to transfer analytics knowledge and skills through training and awareness seminars/workshops as to develop a ready pool of local ...

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