Vodafone Angel Store, is a first of its kind retail concept store, that is completely managed and run by women employees, including security, pantry staff, customer service resources and management level personnel. As of 8 March 2013, there are 16 Vodafone Angel Stores across 14 states of India. Stores are currently operating in Mumbai, Delhi, Pune, Goa, Ahmedabad, Vadodara, Shillong, Bhubaneshwar, Jaipur, Agra, Mysore, Chennai, Lucknow, Kolkata, Hyderabad and Kerala.
According to Marten Pieters, Managing Director and CEO, Vodafone India, "The Angel Stores are a part of Vodafone’s commitment to provide our women employees with one of the most secure and productive work environment. Additionally, our women customers feel more welcomed while visiting the store." Vodafone's own research and customer feedback revealed that the Angel Stores help improve the quality of customer service as women generally show greater patience and empathy than men, and are able to act and help in speedy resolution. Vodafone also found that higher productivity and performance parameters recorded in Angel Stores, across locations.
Read more about this topic: Vodafone India
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