Vested Interest

Vested interest is a communication theory that seeks to explain how influences impact behaviors. As defined by William Crano, vested interest refers to the amount that an attitude object is deemed hedonically relevant by the attitude holder (Crano, 1995). In Crano's idea of vested interest, if the attitude object is subjectively important and the perceived personal consequences are significant, there will be a greater chance the individual's attitude will be expressed behaviorally. For example, a 30 year old individual is told that the legal driving age is being raised from 16 to 17 in his state. While he may not agree with this law, he is not impacted like a 15 year old prospective vehicle operator and is unlikely to be involved in protesting the change. This example illustrates the point that highly vested attitudes concerning issues are related to an individual’s situational point of view.

Read more about Vested Interest:  Components of Vested Interest, Summary

Other articles related to "vested interest, interest":

Salience (language) - Communication Studies - Axioms of Salience - Self-Interest
... The concept called vested interest by Crano is called self-interest by Sears (1997) ... It seems that "self-interest" is the more widely recognized term ... Self-interest involves either perceived or actual personal consequences ...
Technical Peer Review - Vested Interest of Reviewers
... There are two philosophies about the vested interest of the inspectors in the product under review ... On one hand, project personnel who have a vested interest in the work product under review have the most knowledge of the product and are motivated to find ... personnel from outside the project who do not have a vested interest in the work product bring objectivity and a fresh viewpoint to the technical peer review team ...

Famous quotes related to vested interest:

    Of all the anti-social vested interests the worst is the vested interest in ill-health.
    George Bernard Shaw (1856–1950)

    Almost all scholarly research carries practical and political implications. Better that we should spell these out ourselves than leave that task to people with a vested interest in stressing only some of the implications and falsifying others. The idea that academics should remain ‘above the fray’ only gives ideologues license to misuse our work.
    Stephanie Coontz (b. 1944)