Uplift Modelling

Uplift modelling, also known as incremental modelling, true lift modelling, or net modelling is a predictive modelling technique that directly models the incremental impact of a treatment (such as a direct marketing action) on an individual's behaviour.

Uplift modelling has applications in customer relationship management for up-sell, cross-sell and retention modelling. It has also been applied to personalised medicine.

Read more about Uplift ModellingIntroduction, Measuring Uplift, Traditional Response Modelling, Uplift Modelling, Return On Investment, Removal of Negative Effects, Application To A/B and Multivariate Testing, History of Uplift Modelling, Implementations

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