Tissue-pack Marketing

Tissue-pack marketing (ティッシュ配り?) is a type of guerrilla marketing that is a phenomenon in Japan. Companies use small, portable tissue packages to move advertising copy directly into consumers' hands. About 4 billion of these packages of tissues are distributed on the streets annually in Japan—largely outside of subway stations. This industry generates sales in the range of ¥75 billion annually.

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Tissue-pack Marketing - See Also
... Out-of-home advertising Communications in Japan Marketing strategies. ...