Target Market

A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.

Read more about Target MarketMarket Segmentations, Strategies For Reaching Target Markets, The Psychology of Target Marketing, See Also

Other articles related to "target market, market":

Last Generation Sponsorship - The Fourth or Last Generation
... sponsorship is on nurturing a brand’s connection with a target market ... is by putting the needs of the target market first ... and relevant marketing media focusing on improving the relationship with the target market and the brand ...
Target Market - See Also
... Demographic profile Market segmentation Mass marketing Niche market Precision marketing ...
BID2WIN Software - Target Market
... Top clients include Lafarge, Oldcastle Inc ... Enbridge, Miller Group, Schlumberger and CEMEX ...
Business Marketing - Business To Business(B2B) Marketing Strategies - People (Target Market)
... Quite often, the target market for a business product or service is smaller and has more specialized needs reflective of a specific industry or niche ... A B2B niche, a segment of the market, can be described in terms of firmographics which requires marketers to have good business intelligence in order to increase ... Regardless of the size of the target market, the business customer is making an organizational purchase decision and the dynamics of this, both procedurally and in terms of how they value what they are buying ...

Famous quotes containing the words market and/or target:

    Ae market night,
    Tam had got planted unco right,
    Fast by an ingle, bleezing finely,
    Wi’ reaming swats that drank divinely;
    Robert Burns (1759–1796)

    But this we know, the obstacle that checked
    And tripped the body, shot the spirit on
    Further than target ever showed or shone.
    Robert Frost (1874–1963)