Sustainability Advertising - Information Carriers

Information Carriers

Information carriers of marketing messages are mainly mainstream media like national television, national radio and print. Those media are also engaged in sustainability promotion, because they are central players in building consumers culture. Within radio, print or television campaigns sustainability advertisements are pointing out the social, environmental and economical benefits of sustainable products and services. Strategic advertising messages are then connected with corporate communication leading towards the development of a responsible and civic image of the company. However, mainstream media have constrains in promoting sustainability issues due to limitations to the application of persuasive, motivational or educative communication. Most sustainability advertising campaigns therefore combine different types of mainstream media to approach the consumer on different levels of information reception.

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Sustainability Advertising - Information Carriers - Television
... from ‘learning without involvement’ which means that the consumer takes up the information even without being interested at first ...

Famous quotes containing the words carriers and/or information:

    Nature, doubtless, has some compelling cause
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