In 1996, Coca-Cola started production on Surge, a variation of the Norwegian soft drink named Urge. Surge was produced and marketed in the United States, with its original whitepaper name being "MDK," or "Mountain Dew Killer." Surge's release was accompanied by a vast nationwide marketing campaign that led to initially high sales and popularity. A few years after the release, sales began to slip, and as a result the Coca-Cola company ceased production of Surge in can and bottle form in 2002. They proceeded to discontinue Surge fountain syrup in 2003.
Norway is the only country where one can still buy a similar soft drink in any form, as the original Urge recipe is still quite popular there.
Read more about this topic: Surge (soft Drink)
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Famous quotes containing the word history:
“In history the great moment is, when the savage is just ceasing to be a savage, with all his hairy Pelasgic strength directed on his opening sense of beauty;and you have Pericles and Phidias,and not yet passed over into the Corinthian civility. Everything good in nature and in the world is in that moment of transition, when the swarthy juices still flow plentifully from nature, but their astrigency or acridity is got out by ethics and humanity.”
—Ralph Waldo Emerson (18031882)
“We are told that men protect us; that they are generous, even chivalric in their protection. Gentlemen, if your protectors were women, and they took all your property and your children, and paid you half as much for your work, though as well or better done than your own, would you think much of the chivalry which permitted you to sit in street-cars and picked up your pocket- handkerchief?”
—Mary B. Clay, U.S. suffragist. As quoted in History of Woman Suffrage, vol. 4, ch. 3, by Susan B. Anthony and Ida Husted Harper (1902)
“So in accepting the leading of the sentiments, it is not what we believe concerning the immortality of the soul, or the like, but the universal impulse to believe, that is the material circumstance, and is the principal fact in this history of the globe.”
—Ralph Waldo Emerson (18031882)