Surge (soft Drink)

Surge (soft Drink)

Surge was a variation of a Norwegian citrus soft drink called Urge. Surge, like Urge, was produced by the Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge had a more "hardcore" edge much like Mountain Dew's advertising at this time, in an attempt to further take customers away from Pepsi.

Read more about Surge (soft Drink):  History, Marketing, Formulation, Trademark

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Surge (soft Drink) - Trademark
... Company has not been without battles concerning the Surgename ... In one case reported by The Associated Press,there was a trademark dispute settlement due to pre-existing usage of a company'sgreen-colored industrial cleaning products and milking machine,known ... Interestingly,The Coca-Cola Company makes reference to SURGEon the Products List page of its website written using all capital letters,a distinction from most ...

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