Privacy and Data Collection
Privacy regulation can require users’ consent before an advertiser can track the user or communicate with the user. However, affirmative consent (“opt in”) can be difficult and expensive to obtain. Industry participants often prefer other regulatory schemes.
Different jurisdictions have taken different approaches to privacy issues with advertising. The United States has specific restrictions on online tracking of children in the Children's Online Privacy Protection Act (COPPA), and the FTC has recently expanded its interpretation of COPPA to include requiring ad networks to obtain parental consent before knowingly tracking kids. Otherwise, the U.S. Federal Trade Commission frequently supports industry self-regulation, although increasingly it has been undertaking enforcement actions related to online privacy and security. The FTC has also been pushing for industry consensus about a Do Not Track solution.
In contrast, the European Union’s “Privacy and Electronic Communications Directive” restricts websites’ ability to use consumer data much more comprehensively. The EU limitations restrict targeting by online advertisers; researchers have estimated online advertising effectiveness decreases on average by around 65% in Europe relative to the rest of the world.
Famous quotes containing the words privacy and, collection, privacy and/or data:
“The emphasis must be not on the right to abortion but on the right to privacy and reproductive control.”
—Ruth Bader Ginsberg (b. 1933)
“No collection of people who are all waiting for the same thing are capable of holding a natural conversation. Even if the thing they are waiting for is only a taxi.”
—Ben Elton (b. 1959)
“The privacy of reading frees us to entertain the alien.”
—Mason Cooley (b. 1927)
“To write it, it took three months; to conceive it three minutes; to collect the data in itall my life.”
—F. Scott Fitzgerald (18961940)